Our Story
A family-run optical store in Amritsar, serving eyewear needs since 1952
Our Journey
Ashoka Optics is a family-run optical store in the heart of Amritsar, serving our city since 1952. For generations, families have walked into our shop looking for the right pair of spectacles, a comfortable set of contact lenses, or sunglasses that suit their style — and we have been glad to help. Today we offer a full range of eyewear products, including sunglasses, contact lenses, spectacle frames and lens care solutions. Every customer who steps in is treated like family, because that is exactly how we have always run our store.
Since 1952
Our family began serving Amritsar with quality eyewear and honest advice
Family Run
Three generations of the same family have kept the store going strong
Full Eyewear Range
Sunglasses, frames, contact lenses and lens care solutions under one roof
Still Here Today
Continuing our tradition of personal service to Amritsar's families
What We Stand For
Family Tradition
A family-run store serving Amritsar since 1952, with care in every visit
Complete Eyewear
Sunglasses, contact lenses, spectacle frames and lens care solutions
Personal Service
Every customer is helped patiently to find the right eyewear
Trusted Locally
Generations of Amritsar families have trusted us with their eyewear
Our Family
Founder Name
NIFT graduate, ex-Vogue stylist. Passionate about reviving Indian textiles for modern wardrobes.
Head of Design
10 years in fashion design. Bridges heritage and contemporary aesthetics.
Artisan Relations Lead
Works directly with 50+ artisan clusters, ensuring fair trade and quality craftsmanship.
Operations Head
Logistics expert ensuring your orders reach you beautifully packaged and on time.
Awards & Recognition
Best Emerging D2C Brand
Sustainable Fashion Award
Top 30 Under 30
Artisan Champion Award
Visit Us for Your Next Pair of Eyewear
Discover 500+ curated styles across 300+ cities